Websites are sort of like food. There’s a big difference between a business website that’s healthy and good for your business, and one that’s the digital version of junk food or cotton candy — all fluff and no substance. Even a great looking site can fall far short when it comes to having all the necessary ingredients to help your business attract and convert customers online.

When your website serves up your business to customers and prospects searching for what you offer, there are certain things that absolutely must be baked into your site. Take a quick look at our Website Nutritional Facts and see if your website is healthy — is it nutritional or junk?