I was the VP Creative Director of the world’s largest bank and a Sr. Copywriter/Writer-Producer for HBO. I put Shaq in a VW filled with Nerf basketballs (for a PSA video), and Stan Lee once offered me a job "inking" the daily Spider-man cartoon strip. A “Creative” with decades of experience – I’ve been around, done a lot, and learned a lot – and my writing, content, and creativity are well-seasoned and highly effective because of all that experience.

I’m an award-winning Creative Director, Copywriter, Content Creator, and Content Editor with a CV crammed full of creating, managing, and inspiring advertising and marketing. I’ve created money-making marketing and compelling content for the companies below, and for a wide range of freelance clients. I never forget that my job is to generate a response and get results.

professional JOURNEY

SR. Manager, Marketing Copy & CONTENT
   hibu            2011 - Present

• Launched the Hibu Blog, oversee creative and write a large percentage of the posts; create whitepapers and infographics that are offered as gated content in order to capture prospect emails. 

• Write copy for Lead Gen email campaigns, social and search ad campaigns 

• Wrote all copy for new hibu.com website; launched 11/14 -- currently working on an all-new version of the site now (updating company/product positioning, adding interactivity, integrating new CMS)

• Lead Marketing/Sales Support creative efforts; create all sales collateral, emails (prospect and nurture), social media content (posts, white papers, infographics), landing pages, and customer communication promoting digital products and retention efforts.

• Created and implemented new copy/content standards for US and UK website development teams

• Mentored 100+ digital media writers, taught them how to turn online content into effective, marketing copy -- converted customer websites from profile pages to productive marketing tools

• Dramatically improved copy quality and effectiveness of websites and online marketing efforts; testing showed:
       Search engine traffic increased by 433%
       Unique visitors increased by 151%
       Average time on site went from under 30 seconds to over 3 minutes.

VP Creative Director / Broadcast CREATIVE DIRECTOR
   JPMorgan Chase              1998 - 2010  

• Directed a team of 9 copywriters and designers in two locations

• Supervised creative, maintained campaign management and scheduling, directed Print Production staff

• Created new winning Direct Mail campaigns each year for 8 consecutive years, concept to print, for Chase Mortgage, Home Equity, Auto, and Education divisions

• Created or refreshed over 1,100 ads, flyers, brochures, inserts, emails, and web banners each year to support a national sales force

• Implemented new corporate Brand positioning and applied and maintained the new creative position across all media and multiple lines of business

• Launched nationwide direct response TV campaign for Advanta (before being purchase by Chase) 
  
  
  

Sr. Copywriter / Writer-Producer
   HBO            1992 - 1997

• Led creative team in the development of hundreds of projects per year -- direct mail, newspaper and magazine ads, websites, inserts and billboards.

• Created national direct mail campaigns for cable affiliates.

• Wrote and Produced radio and TV spots and on-network interstitials

• Steered creative growth of B2B and B2C direct marketing to over 50 million homes

• Developed internal process for spinning single campaign to multiple cable networks

• Created all materials for launch of HBO multi-channel line-up including HBO Family

• Part of launch team for hbo.com

• Created “Cinemax Summer of 1,000 movies”

ADDITIONAL EXPERIENCE

•    Direct Response Inc.      Sr. Copywriter

•    McClure & Company (now DMW)      Sr. Copywriter

•    Prudential/AARP Marketing      Sr. Copywriter

EDUCATION

Temple University / School of Communications & Theater

B.A. Journalism/Advertising

Achievements