IT’S NOT CREATIVE IF IT DOESN’T GENERATE A RESPONSE
David Ogilvy, father of modern advertising, believed that creativity had to deliver the business goals desired or it wasn't successful... no matter how witty and wonderful it may seem. That's the philosophy I follow in all my work.
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About
I've been a key contributor to in-house creative teams for Fortune 100 companies, and out in the wild, freelancing for ad agencies, financial institutions, and entertainment companies. I've been a Writer, Copywriter, Writer-Producer, Video Editor, and Creative Director. I even had Stan Lee offer me a job inking the daily Spider-Man cartoon strip.
LET'S TALK
I deliver results. I converted HBO's postcard mailings into response-driving direct mail. I gave Chase at least one new direct mail "champion" for eight straight years – increasing results every year. Let's talk about how I can help you get a greater impact and a better return from your marketing creative. Call me today at 215-850-0181.